Thinaer is a Saas platform that optimizes your operational performance by building solutions that integrate IoT data, real-time feedback, advanced analytics, and change management consulting.
Using proprietary technology, they integrate real-time data from your assets with feedback from your people to present a dynamic, 360° view of your organization, and partner with you to chart a path for growth.
The executive team really loves it. When we presented the site the first time, everyone was like “wow it’s so cool!” Internally people have been really impressed. Really excited about it as an asset to represent us.
Vice President, Marketing and Strategy | DevlapMe
What They Had
Thinaer was merging with another company and undergoing a repositioning initiative with their branding.? Their design team had put together how they wanted the site to look, and had an idea of functionality they wanted in the end product.
What They Wanted
They wanted the technical know-how to implement their new designs in a way that would sustain their expected growth. With big things planned on their horizon, they wanted a site that could easily scale for their future plans.? They wanted the site to better convey the product experience and drive contact.
What They Got
Their design, built in a structure that they could manage.? A resource portal to engage their users built on a dynamic foundation poised for growth.? With some training on how to best operate the site, they were set up for their next chapter!
Design Implementation - building the foundation
Thinaer knew what they wanted their site to look like, and already had a great design mocked up by their team. The site would provide users with categorized resources according to their industry vertical.? While they didn’t have a ton of resources to start, they knew they would be adding many more.? That meant the site would have to be built to easily scale.
Additionally, the team would need to manage the site after it was built, and to easily scale the resources available on the site over time. Through our brainstorming and collaboration, we learned their team’s needs and strategized the best CRM approach.??
In the end, we were able to build the site they had envisioned on a back-end platform that made sense for them.? They were off and running, able to easily expand resources as they needed.
"The collaboration with your team was seamless. An excellent experience when it came to communication, implementation, timelines - and we appreciated input on our designs.. Ultimately they were implemented perfectly - basically exactly what our designer put together. A testament to the workflow between us to be able to translate the visual to the reality online."
Custom Post Types
The most involved feature Thinaer wanted on their website was a resource portal for their users.? These resources would be housed in an archive page where users could sort by industry and topic, and also appear on relevant pages throughout the site in a “related resources” section.? At the time of the site build there were about a dozen resources, but they planned on adding up to 100 over the next year.? This meant it was very important that the process of adding new content be easy for their team.
Our solution?? Custom Post Types.
We collaborated with Thinaer to understand how the content would need to be sorted, and strategized an organizational schema that would work.? This resulted in a collaborative spreadsheet to organize all the content based on type, topic, industry, and other important fields.
Next, we developed a post type in WordPress that contained all the relevant fields and tags to categorize new content.? We built the content sections throughout the site to sort these post types based on which categorizations were needed.? This meant that when the Thinaer team needed to add new content, they would just have to input it once on their wordpress dashboard, and it would automatically appear everywhere on the site it needed to.
Digital resources: managed.
We set it up so the Thinaer team could continue to add new resources by populating a simple form on the site's back end.
Once a new resource is added with all information and tags, it is now visible on the site and searchable in the archive.
"It’s definitely serving the needs we envisioned. We wanted to build a Thought Leadership library that could scale up and not diminish functionality. GBDA really heard our needs and understood what we were looking to do and their clarifying questions helped us structure out our thinking in a more detailed way. They listed, they helped, and they executed."
Thinaer had been planning a number of in-person conferences where they would give sponsors insights into potential applications of the Thinaer platform for their needs. The problem? Those in-person conferences were cancelled. They needed a new way of delivering that feedback - so we built a form that could do it on their site.
The multi-step form would help structure the user’s thinking in the same way their questions would have in-person. The end product - a printable PDF overview - would give them something to walk away with. Then, we tied the PDF download to an email submission to pass users into their lead funnel. While it’s not quite the same as a face to face meeting, increasing user engagement is always a good idea.
"We were thinking about our plan to continue engaging sponsors, it would be helpful to have a spot on the site where visitors could engage and have us ask them what we would be asking them at the conference. It’s generated some new leads. "